Strategy as language and communication: Theoretical and methodological advances and avenues for the future in strategy process and practice research

Research Summary The purpose of this introduction to the SMS collection is take stock advances in language-based analyses strategic processes and practices with an eye on theoretical methodological insights opportunities. After a review articles included, we develop framework that identifies four perspectives ranging from more micro macro: (a) microlevel conceptual basis strategy discourse, (b) use language work their socio-material multimodal contexts, (c) especially narratives long-term change, (d) rhetorical discursive reconstruction organizational strategies historical contexts. We then move offer set research opportunities questions form agenda for future research. Managerial This article takes recent role communication decision-making work. key argument should not treat merely as window into other aspects phenomena but central means through which are shaped made sense of. paper underscores crucial part change—to be taken seriously its own right well practice. Another point need better understanding new technologies media play contemporary organizations. ideas methods may also inspire practitioners practices.